Firstly, his stage name makes him seem instantly more popular as opposed to his real name (Brian Elwin Haner Jr). His tattoos and muscles give the impression he can be quite dangerous - this links with a Kerrang! OFC that I posted recently, where it says "Avenged Sevenfold - The Worlds Most Dangerous Band". 
He conventionally has black hair - in this photo, his hair is mid length, whereas now he has it gelled up in spikes:
This adds to his dangerous look. He also ALWAYS wears 'guyliner'. This shows that he does care what he looks like, unlike some rock stars.
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