Wednesday 9 February 2011

Research Methods

In the lesson, we learnt about the different types of research methods. The four methods are:
  • Primary
  • Secondary
  • Quantitative
  • Qualitative
Primary Research

Primary research is research that you carry out personally. Some methods of this are:
  • Questionnaire
  • Interview
  • Online Poll
  • Survey
  • Focus Group (a group of people that you question)
  • Letter
  • Textual Analysis
Although these may seem good methods, some can be unreliable, such as questionnaires. People may lie or misinterpret the question, it is also time consuming.
Secondary Research

Secondary research is research that has been carried out by other people. Some methods of this are:

  • Internet
  • Books
  • Newspapers
  • Newspapers Archives
Quantitative Research

For quantitative research, lots of people are needed to gather this research. An example of a method suitable for this research is a questionnaire.

Qualitative Research

For qualitative research only a small amount of people are needed to gather research. An interview would be suitable for this type.

No comments:

Post a Comment