Monday 7 March 2011

Ideology

All genres of music have an ideology. An ideology is a set of ideas that suit a particular genre. Claude Levi Strauss' theory of binary oppositions applies here. In western cultures we often think in pairs of ideas that oppose eachother. E.g love/hate, war/peace.

Here are some stereotypical ideas of these genres:

Rock
  • More rebellious
  • Rawer, less over-produced
  • (pretend to) Care less about image
  • Sexual
  • Violence
  • Open drug/alcohol references
  • Anti Social
  • More aggressive
  • Self indulgent, more about the artists self expression
  • Niche audiences, outside mainstream
  • Swearing

Pop

  • More conformist
  • Slick, better produced
  • Conscious of 'good' image
  • Less obviously sexual/ euphemistic
  • No drugs/alcohol references
  • More passive
  • Universal messages
  • Mass audience, mainstream
  • Non-violent
  • Don't always swear

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